Beauty Clinic Website Development

The Ask

Bare Body Sugar needed a complete design overhaul and brand refresh for their website to better reflect their modern, approachable identity. The new site had to feel fresh, engaging, and intuitive for both new and returning users. Additionally, it was critical to empower Bare’s team with the ability to make updates and changes to the site without technical expertise or external support.

The Challenges

The site needed to strike a balance between being visually captivating for first-time visitors and extremely easy to navigate for returning users, who frequently use it to rebook services. Another key challenge was seamlessly integrating their booking platform, Acuity, to provide a smooth and uninterrupted experience from browsing to booking. Ensuring that the site was built in Webflow meant creating a robust, scalable design while also delivering a system that the Bare team could easily manage internally.

How We Built It & Why

We designed and developed the new Bare Body Sugar website in Webflow, leveraging its powerful design tools and user-friendly interface. The modernized design aligned with Bare’s refreshed branding, featuring clean lines, soft tones, and engaging visuals that reflected their approachable yet professional image.

To cater to repeat users, we prioritized a simple and intuitive user interface, ensuring that booking and rebooking services was fast and hassle-free. Acuity integration was seamlessly woven into the site to maintain consistency in the user journey, reducing friction and increasing customer satisfaction. The entire platform was designed to be easy for Bare’s team to update without requiring technical expertise, ensuring long-term flexibility and independence.‍

How It Helped

The new website revitalized Bare Body Sugar’s digital presence, providing a modern, engaging experience for users while meeting the needs of their repeat customers. The streamlined booking process enhanced customer satisfaction and helped increase service bookings. For Bare’s team, the Webflow platform has been a game changer, enabling them to make updates, manage content, and keep the site fresh without the need for external help.

Curious how we can help?

Does your website need a modern refresh that combines sleek design with functionality? At Alister, we specialize in creating user-focused solutions tailored to your business’s unique needs. Whether you need seamless integrations or a platform you can manage independently, we’re here to help. Let’s build something great together—contact us today!

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